Wednesday, August 31, 2011

HP Discovers The Wonderful Power Of Scarcity, And The TouchPad Lives On

ScarcityHot damn, I want one of those HP TouchPad tablets. Why? Because they're sold out! Perception of scarcity is a fascinating human condition. It's one of the first things we learn as children - that running towards something is usually a guarantee that you won't get it. But act like you don't want something, and it'll come running to you. The creation of the perception of scarcity is a winning, if shallow, tactic in most human relationships. And finally HP has its day. In July HP couldn't sell a TouchPad tablet despite having distribution deals with Best Buy and other major retailers. Apple had sucked all the oxygen out of the tablet market. HP offered its inferior product at the same price as the iPad. But consumers weren't fooled. No one wants a Dodge at a Cadillac price.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/qqzaqvMdYFA/

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